Search Engine Optimization
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The phrase search engine optimization can be characterized as shaping a website to be more 'search engine friendly'. This method of sculpting or structuring a website is simply giving search engines like Google, MSN, Bing, and Yahoo what they require in deciding the position and ranking of a website.
Wikipedia defines it this way:
"Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users.
"
The objective of search engine optimization (SEO)
is attaining optimum ranking for your website in ALL the
search engines. It all comes down to 'optimizing' your site
and it's relevancy, so that when a search engine is
calculating its SERPS (search engine results pages), your
site will be listed among the creme de la creme of
results for your keywords.
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