Keywords

Website Promotion logo

Definition of Keywords

We present an informative guide to keywords and their effect on positioning your website in the search engines. This free keyword resource will help with the importance of popular and top paying keywords for search engines including meta keywords, Yahoo, Bing and Google keywords, as well as with Titles and page content.

Bookmark and Share

Definition of Keywords | Search Engine Keywords Help with understanding keywords and how they relate to Google, Yahoo, and Bing. How to choose the best keywords for your website. Website Promotion Logo

Keywords for Google, Metas, Titles, and Page Content

This a definition of keywords and is a free guide to keywords for beginners and anyone wanting and willing to learn.


What Are Search Engine Keywords?

Keywords are what people type into search engines to find a particular product, service or information.

Keywords are the building blocks for optimizing a website, and play a very important role. You will be using your keywords in a variety of ways, including finding your popular keywords, top paying keywords, meta keywords, your link anchor text and description, Title keywords and page content keywords.


This section will discuss the basics of utilizing keywords and how to figure out your best Google keywords, Yahoo keywords and Bing keywords.


Finding Your Most Searched for Keywords:

The first step in optimizing your website, is to research the keywords that apply to your website.


Free keyword tool from Trellian »

Free Google Keyword Tool »

Click on any of the above keyword tool links. Type in various keywords that apply to your site. Now you are seeing the most popular keywords related to your website, in a descending manner.
Let's use an example from the real world, to give you an idea of how to utilize your keywords.


Example:
You have a site about a furniture manufacturer.
This furniture manufacturer specializes in unfinished furniture.
They build bookcases, credenzas and cabinets.
Their furniture is made of hardwood and built in the U.S.A.
The furniture style is contemporary.


First, type 'furniture' into the keyword tool (without the quotes).
You will find a wide variety of furniture related keywords.
These are the most popular keywords related to furniture and the search engine keywords that people are using to find your type of service or product.
Since keyword popularity is fluid and always updating, your results may be slightly different.


Now, find the keywords related to our example:
furniture
unfinished furniture
modern furniture
contemporary furniture
furniture manufacturers
unfinished wood furniture

Although not directly, there are other keywords that apply to our example:
bedroom furniture
living room furniture
home furniture
furniture online


Utilizing Our Search Engine Keywords:
Now, lets put our list of keywords into action in a meaningful way.
Combine the keywords together, starting with the most popular keywords first:

furniture, unfinished furniture, modern furniture, contemporary
furniture, furniture manufacturers, unfinished wood furniture,
bedroom furniture, living room furniture, home furniture, furniture online

'contemporary furniture and 'modern furniture' are basically the same, so we should include both


As you have probably noticed, the keyword tools don't give us a comprehensive list of all keywords.
So, let's add our other related keywords to the list, even though they are not as popular:

furniture, unfinished furniture, modern furniture, contemporary
furniture, furniture manufacturers, unfinished wood furniture,
bedroom furniture, living room furniture, home furniture, furniture online
bookcases, credenzas, cabinets, hardwood furniture, furniture made in the usa, american made furniture

We have also included 'american made furniture', since it resembles 'made in the usa'.


Now, lets take it a step further.
Using the keyword tool, type in our most popular keyword phrase 'unfinished furniture'.
You can see that we have even more related search engine keywords to play with:
unfinished wood furniture
unfinished oak furniture
unfinished bedroom furniture
unfinished furniture online
furniture unfinished
unfinished wooden furniture

Pine is not a hardwood, so we don't need to include 'unfinished pine furniture'.

Now, type in our second most popular keyword phrase 'modern furniture'.
You will see that we have even more keyword phrases to add to our list.

Now you start to get the idea. You can keep going in and come up with more, but for our purposes we will stop here and continue.


Lets add all our related keywords so far to our list:
furniture, unfinished furniture, modern furniture, contemporary
furniture, furniture manufacturers, unfinished wood furniture,
bedroom furniture, living room furniture, home furniture, furniture online
bookcases, credenzas, cabinets, hardwood furniture, furniture made in the usa, american made furniture
unfinished wood furniture, unfinished oak furniture, unfinished bedroom furniture, unfinished furniture online, furniture unfinished, unfinished wooden furniture


Great! We have our list of keywords!


Now create your own list of search engine keyword phrases that apply to your site.
You should select keywords that are not only specific to your industry, but also are attainable for good rankings in the search engines. In other words, don't 'shoot for the moon' at first, maybe pick less popular keywords that are still being searched for, but not as competitive. This especially applies to newer sites, that have not been online for more than 10 months.


Use your keyword list as the foundation for optimizing your site.


Read more:
» Website Promotion Guide
» Meta Tags
» Titles
» Web Page Content
» Effective Link Building
» Google AdWords Strategy
» Free Website Promotion Tools
» How to Design a Website for the Search Engines

Stand out from the crowd...

Website Promotion logo

Have any questions?

contact us