The term SEO is an acronym for 'search engine optimization', and can be characterized as shaping a website to be more 'search engine friendly'. Yahoo, Google, and Bing all use the same methods (albeit in different degrees) when ranking a website, making the cause and effect of 'optimizing' a website the steady and accumulative influx of visitors (and sales) for your company.
Wikipedia defines it this way:
"Search engine optimization (SEO) is the process of improving
the volume and quality of traffic to a web site from search
engines via "natural" ("organic" or "algorithmic") search
results for targeted keywords."
The goal of our website promotion seo services is achieving better rankings for your website. This includes link building, meta tag optimization, and web page content, all of which are utilized to maximize the effectiveness of your search engine listings. It all comes down to making your site the best it can be in relation to the search engines, so that when a search engine is calculating its SERPS (search engine results pages), your site will be listed among the top, rather than buried deep in the results, where no one will ever know you exist.