There are a few important points to consider when writing copy for a web page.
Web page content should include not only the copy relating to the subject of the page, but also the correct usage of the keywords relating to the subject.
Definition of Keywords »
Web Page Content for Internet Marketing:
A search engine will index your web page content, and use it in the process of ranking that page. Every single page of your site will be indexed by Google, Yahoo, Bing, and just about every other search engine that exists in the Milky Way. You should have your good keywords in the text, and these keywords should coincide with your metas, titles, and any links pointing to the page.
Web page content writing starts with an understanding of your product or service. The website text should flow, each sentence making sense from the last. Of course, the proper use of keywords and keyword phrases is very important. You have to know not only when and where to place the keywords on your web page, but also how many times. The search engines may penalize your rankings if your page content is stuffed with keywords, or if certain keywords are being used too much.
What, When, Where and How:
The first step is to begin your web page content with a header.
A header tells visitors (and the search engines) what the page is about. Think of a header as the title of the page, or denoting different sections of a page.
For instance, the header for the page you are on now is 'Web Page Content'. It begins the text of this page and is in blue and in a larger font.
Continuing with our furniture example we used in the Keywords section, lets begin with writing our text for our fictitious furniture manufacturer.
The following is an example using headers and keywords in the text:
Unfinished Furniture Manufacturer
At Fictitious Company, we are an unfinished furniture manufacturer specializing in contemporary and modern unfinished furniture for both contractors and consumers.
Our American made furniture comes unstained and unpainted, allowing you to finish it yourself, to fit your decor. As an unfinished furniture manufacturer, we provide a variety of furniture for the home including bedroom, living room, family room and home theater furniture.
Unfinished Hardwood Furniture
Our unfinished hardwood furniture includes the following types:
Unfinished Oak Furniture
Unfinished Ash Furniture
Unfinished Maple Furniture
We make our furniture from the finest hardwood...
blah, blah, blah
In the above example there are two headers (in blue): 'Unfinished Furniture Manufacturer' and 'Unfinished Hardwood Furniture'.
Notice how we have used various keywords related to furniture, as well as the use of keyword phrases.
The above example is rather rudimentary, but it gives you a basic structure of the use of keywords and headers.
In real-life applications, there should be around 250 words to a page, but there really is no fixed rule. In my experience, any less and Google seems to take the page less seriously.
Remember to make sure your headers and text reflects your Website Title. Be sure not to use your keywords in excess, and make sure the text flows and makes good sense to your visitors. If it sounds spammy, then you may turn off potential customers.
A little more about web page content and keywords:
Keyword Density: This is the relation of keywords to the rest of the text on a page. There is no concrete density to try and achieve because Google doesn't use the same formula for each keyword, phrase or subject matter of a web page. A 6% keyword density is a good starting place.
Keyword Popularity: The popularity of the keywords related to your product or service...in other words, the most popular keywords that visitors to your site will use the search engines to find your website.
Keyword Relevance: Be sure to use your minor keywords related to your product or service, as well as the major ones.