Certainly one of the most important aspects of obtaining good website rankings is the proper use of your best keywords. Not only do you want to rank well in Bing, Google, Yahoo, MSN, AOL, Ask etc. for your main keywords, but with your minor keywords as well. The proper use of optimal internet keywords will greatly enhance your ability to rank high in the search engines.
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There are a few things to consider when choosing the most advantageous internet keywords:
Keyword Density: The relation of keywords to the rest of the text on a page.
Keyword Popularity: The popularity of the keywords related to your product or service...in other words, the most popular keywords that visitors to your site will use the search engines to find your website.
Keyword Relevance: As stated above, be sure to use the minor keywords related to your product or service, as well as the major keywords.
Keyword Stemming: The search engines use a technique called 'stemming'. This basically means that they will relate the singular keyword to the plural, meaning the keyword 'service' will be associated with the keyword 'services'. However, this doesn't mean that the search engines will rank the two the same....they most often do not. So, be sure to use both singular and plural versions of your keywords, if applicable.
Google Keywords: All search engines including Yahoo, Bing, AOL, MSN, Ask and Google produce listings for just about any and all internet keywords they are asked to generate results for. Choosing your most popular and best keywords is essential in getting visitors to your site.
If your website is selling 'checks', we will utilize other keywords related to 'checks' like:
'order business checks' etc.
We also want to use the singular as well, such as 'designer check company' etc.
We can also incorporate other related keywords, such as 'services', 'firm', 'professional' etc.
If you are in real estate, we will utilize internet keywords like:
'real estate services'
'real estate company'
'professional real estate company' etc.
Maybe you are only interested in being found locally. Then
we would utilize your locations:
'Houston real estate'
'Texas real estate' etc.
and other related internet keyword phrases like 'Houston realtors', 'Houston realty', 'Houston real estate for sale' etc.
We would also incorporate the surrounding areas of your community.
Now you will come up high in the search engines for all your keywords for each community, town and city in your service area.
It's such an easy thing....but most websites forget this important aspect, and miss out on more visitors to their website because of it.
Now you begin to get the picture....whatever keywords someone types into a search engine to find your type of service, you'll be there.
It doesn't matter what type of service or product you offer, the same rules apply to all.
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